The foundation of the rack card printing campaign is the ability to cater to your audience. By playing the audience’s needs and desires, you can craft the compelling rack card which grabs the attention and get the results. Are you geared toward traveling sales people or the water park aimed at attracting the families? Your promotions, designs, features and the headlines and the benefits will attract the audience. Before hiring the copywriter or the designer, study the distribution points in order to stand out from the competition.